The Mythical £8.00 Saving
Ask yourself this: can you ever remember being willing to pay £16.99 for a CD?
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About
Desmond is a Ph.D candidate in the School of Informatics at the University of Edinburgh. His research interests are computational linguistics, natural language processing, and cognitive modelling.
He previously completed an MSc by Research at the Department of Computing Science at the University of Glasgow and a BSc at the University of Edinburgh.
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I have often been suspicious that this phenomenon was taking place in supermarkets. Or at least a similar one. Have you seen the signs in Scotmid that LOOK like they’re advertising sale prices, but are actually just the same price in a big red font? Don’t be fooled.
The real question now is whether you would ever be willing to pay £9 for an hour of Jay-z songs?
Eh?